The most crucial fundraising question facing broadcast ministries today is, “How do we turn our listeners into donors who are excited to support us?” Answering this question successfully can be the difference between just maintaining your ministry, and significant growth that will allow you to reach more people for Christ. A good way to...
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Posts Tagged ‘ Multi-Channel ’
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How do you turn passive listeners into excited donors?
The Great Debate: E-mail VS. Snail Mail
Many of you have asked about the future of direct-mail fund raising vs. e-mail fundraising. It’s a discussion that’s being carried on throughout the blogosphere even as I write. Most of the questions are NOT “Should we replace snail mail with e-mail?” but rather, they focus on specific aspects of communications with constituencies e.g. a...
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