I’m a writer and I love it. For me there’s absolutely no better way to spend my working hours than to work with words, arrange them just so on a page to capture and sustain a reader’s interest…motivate that reader to take action (whatever action my client wants that reader to take) …then...
I love direct response. I admit it. I’m a response junkie that needs my regular fix of direct response marketing. It doesn’t matter if it’s from the many catalogs in my mailbox each day to the hundreds of emails I receive touting everything from ministry needs to cheese (not to mention bow ties!). Every...
Rule #3 Neither you nor I get to make the rules An extremely frustrating fact is neither you nor I get to make the rules. They just exist! Hard Knocks U is the most common school for learning them. Indiana University is the only place I’m aware of that offers a formal accredited...
Rule #2 Not Everybody Knows All the Rules…including old guys like me. When I first began raising funds, what seems like 200 years ago, I did well to find my way to my desk or the copy machine. We didn’t have computers or e-mail yet, there was nothing like FedEx, or even fax...
(The first in a terrifyingly long series) My life’s work has been that of a fundraising guide, sharing knowledge and experiences with those who truly want to become masters of their craft. I love nothing more than coming alongside someone who is excited about making the world a better place. These dedicated women and...
Musician. Painter. Sculptor. Designer. Writer. Fundraiser? As a professional fundraiser (or direct response marketer) have you ever thought of yourself as an artist or do you see yourself as a technician? It’s something I’ve been thinking about lately. I think artist is the right term. Let me explain. Just last Friday I had the...