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Simple design changes can increase donation form completion rates.  Here are suggestions 5-12 to improve your site’s performance: 5. Include short copy and graphics to reinforce the reason why the donor is making this gift.  Copy should recap the need and the impact that will be generated by the donor’s gift.  A photo to reinforce...
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There are few things more disconcerting than successfully motivating a site visitor to click through to a donation form only to have him or her abandon the form before completing the transaction. Donors fail to complete donation forms for a wide range of reasons.  For example, donors abandon forms when there are “too many”...
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