I’m so often reminded when I speak with people about the impact of social media in today’s crowded environment of that scene in “Field of Dreams” when Kevin Costner is walking through the corn field and hears a voice saying “if you build it, he will come.” Isn’t that what so many people and...
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At the end of the day, personalization in the donor’s mind really means outstanding customer service. In the nonprofit world we call this stewardship or perhaps donor relations — but customer service, personalization, and stewardship are beginning to blend together into the basic concept of providing the best possible donor experience possible. Organizations realize...
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Lying in fundraising can certainly be unintentional, or maybe to put it in more generous terms unconscious. Here are a few of the lies we often hear: Sometimes organizations: Overstate the impact of their organization Tell their donors that they can’t do their work without them Create an emergency in order to raise more...
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I love direct response. I admit it. I’m a response junkie that needs my regular fix of direct response marketing. It doesn’t matter if it’s from the many catalogs in my mailbox each day to the hundreds of emails I receive touting everything from ministry needs to cheese (not to mention bow ties!). Every...
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The most crucial fundraising question facing broadcast ministries today is, “How do we turn our listeners into donors who are excited to support us?” Answering this question successfully can be the difference between just maintaining your ministry, and significant growth that will allow you to reach more people for Christ. A good way to...
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Many of you have asked about the future of direct-mail fund raising vs. e-mail fundraising. It’s a discussion that’s being carried on throughout the blogosphere even as I write. Most of the questions are NOT “Should we replace snail mail with e-mail?” but rather, they focus on specific aspects of communications with constituencies e.g. a...
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