Author Archive

Study, Peruse, Pinch, Adapt…And Prosper

September 3, 2010
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  I’m a writer and I love it.  For me there’s absolutely no better way to spend my working hours than to work with words, arrange them just so on a page to capture and sustain a reader’s interest…motivate that reader to take action (whatever action my client wants that reader to take) …then...
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Posted in Direct Mail, Out of the Box | 1 Comment »

I’m Puzzled

May 18, 2010
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I can’t remember which teacher early on in my education impressed this on my young mind, but I vividly recall her words: “Once you compose a letter, see how many ‘I’s’ you have, then remove most of them.” She contended the best letters aren’t about the writer but more about a conversation between the...
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Posted in Offer Construction | 1 Comment »