Archive for September, 2010

“Can you help me acquire younger donors?”

September 29, 2010
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As fundraising counsel, that’s a question we get all the time.  And, I suppose, the answer depends on how you define donors.  Now before you accuse me of being like a certain unnamed politician playing games with semantics let me explain. I suspect that when people talk about getting younger donors they are picturing...
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Posted in Direct Mail, Out of the Box | 9 Comments »

Study, Peruse, Pinch, Adapt…And Prosper

September 3, 2010
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  I’m a writer and I love it.  For me there’s absolutely no better way to spend my working hours than to work with words, arrange them just so on a page to capture and sustain a reader’s interest…motivate that reader to take action (whatever action my client wants that reader to take) …then...
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Posted in Direct Mail, Out of the Box | 1 Comment »