Musician. Painter. Sculptor. Designer. Writer. Fundraiser? As a professional fundraiser (or direct response marketer) have you ever thought of yourself as an artist or do you see yourself as a technician? It’s something I’ve been thinking about lately. I think artist is the right term. Let me explain. Just last Friday I had the...
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Archive for March, 2010
Technician or Artist
The Great Debate: E-mail VS. Snail Mail
Many of you have asked about the future of direct-mail fund raising vs. e-mail fundraising. It’s a discussion that’s being carried on throughout the blogosphere even as I write. Most of the questions are NOT “Should we replace snail mail with e-mail?” but rather, they focus on specific aspects of communications with constituencies e.g. a...
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